taiwan souvenirs｜Top 10 Picks + Popular Shops and Buying Guide Revealed!

Introduction to taiwan souvenirs

Do you know what souvenirs from Taiwan are most popular among foreigners? Besides classic pineapple cakes and unique teas, what other souvenirs represent Taiwan’s culture and make perfect gifts for friends and family?

We provide a detailed introduction to the top 10 Taiwanese souvenirs loved by foreigners, along with store recommendations and a buying guide to help you select the ideal gift based on the recipient’s cultural background and preferences.

Whether you want foreign friends to experience the taste of Taiwan or bring souvenirs when traveling abroad, you’ll find the most iconic Taiwanese gifts here, delivering heartfelt gestures that touch the recipient’s heart.

taiwan souvenirs 1. Tea (High Mountain Tea)

Located in the subtropics, Taiwan’s unique terrain creates tropical, subtropical, and temperate climate zones at different altitudes, making fresh fruit available year-round, giving Taiwan the nickname "Fruit Kingdom."

However, aside from fruit, do you know what else has become internationally popular due to Taiwan's distinctive geography? The answer is "Taiwanese tea," especially "High Mountain Tea." The ideal conditions for tea growth are found in high-altitude areas where foggy weather and temperature differences slow tea leaf growth, allowing for higher nutrient absorption—one secret to Taiwan’s delicious teas.

From the refreshing “High Mountain Oolong” to the aromatic “Dong Ding Oolong” and honey-flavored “Oriental Beauty,” each type showcases the distinct flavors of Taiwan’s tea craft.

As hot water brews the tea, leaves gently unfurl in the cup, releasing waves of aroma. The first sip presents a light fruitiness, followed by a smooth tea broth, leaving a lingering mellow aftertaste.

So, how can you select high-quality tea? Here are a few simple tips to guide you:

Tea Appearance

Tea leaves should have a uniform color and a glossy look, and the leaves should appear intact.

Tea Aroma

If tasting samples are available, use the brewed aroma as a selection guide, as each type of tea has a specific fragrance.

Tea Taste

Quality tea produces a clear, bright color when brewed, with leaves that unfurl fully. It should offer a balanced flavor without bitterness, leaving a pleasant aftertaste.

Tea Origin

Consider choosing tea with Taiwanese origin labels or traceable sources to avoid unknown or mixed-quality products.

Tea Buying Tips

For quality tea, buying from reputable long-established shops or checking online reviews is advisable. For first-time purchases, start with small packs to ensure quality, then buy larger quantities if satisfied.

Recommended Taiwan Tea Shop: Jun Mei Jia Tea

With nearly 40 years of experience in traditional tea production, “Jun Mei Jia Tea” manages each process from production to roasting and packaging, maintaining quality control throughout. It's no wonder this shop is a top choice for tea buyers in northern Taiwan.

From Shanlinxi Oolong and Chamomile Green Tea to Alishan Oolong and Osmanthus Black Tea, you’ll find almost every variety here. Jun Mei Jia Tea also supplies to many five-star hotels, restaurants, and beverage stores across Taiwan. They offer tasting services and tea knowledge, making it an ideal spot for comparing flavors before purchase. Additionally, they provide customizable tea bags, perfect as gift souvenirs.

• Address: 1st Floor, No. 193, Section 2, Heping East Road, Da'an District, Taipei
• Opening Hours: Mon to Fri 8:30 - 20:00, Sat 8:30 - 18:00 (Closed on Sundays)

Recommended Taiwan Tea Shop: Ho Feng Ming Tea

Awarded “First Prize” and “Gold Medal” for four consecutive years in Taoyuan’s premium tea evaluation, “Ho Feng Ming Tea” also offers free tasting and invites tea enthusiasts to bring their own tea boards for comparison. This confidence reflects the shop’s commitment to its products. Registered under the traceable agricultural product system, the tea provides quality assurance, though it is important to note that in-store purchases are cash-only (or bank transfers), so bring enough cash if you plan to visit.

• Address: No. 3, Section 2, Longgang Road, Zhongli District, Taoyuan
• Opening Hours: 10:00 - 21:00

taiwan souvenirs 2. Pineapple Cake

Pineapple cakes are a must-buy souvenir for many first-time tourists in Taiwan.

The flaky crust encases a pineapple filling that delivers a rich texture. Pineapple cake fillings are mainly divided into two types: the traditional winter melon paste, which has a smooth, sweet taste, and the more natural Taiwanese pineapple filling, which retains a fruity aroma and fiber, providing a slightly tart and sweet flavor for those with different preferences.

Buying Tips

Check the expiration date and packaging integrity before purchasing.

Recommended Pineapple Cake Shop: Chia Te Bakery

Image source: Chia Te Pineapple Cake Facebook

Located on Nanjing East Road, Section 5 in Taipei, “Chia Te Pineapple Cake” is known for its traditional winter melon filling with a renowned golden ratio.

Using imported butter, the crust is rich in buttery aroma, while the filling combines pineapple and winter melon paste with a thin crust and ample filling that doesn’t stick to teeth. In addition to the original flavor, there are also creative varieties such as cranberry, germ walnut, and strawberry.

Before the pandemic, Chia Te was a popular stop for large groups of Chinese tourists, with lines of people loading boxes onto buses. This overwhelming popularity speaks to the reputation of Chia Te Pineapple Cake as a top choice for both Taiwanese and foreign visitors.

• Address: No. 88, Section 5, Nanjing East Road, Songshan District, Taipei
• Opening Hours: 08:30 - 20:30

Recommended Pineapple Cake Shop: Sunny Hills

Image source: Sunny Hills official website

Based in Nantou, Sunny Hills works with local farmers through contract farming and insists on using 100% locally-grown Taiwanese pineapple, handmade to retain its original flavor and fiber for the filling. The crust is made from Japanese flour and fresh red-shell eggs, offering a delightful mix of buttery aroma and natural sweetness in each bite.

Sunny Hills’ hospitality is another reason for its popularity; every visitor receives complimentary tea and a whole pineapple cake for tasting. Beyond pineapple cake, their apple cakes are also a popular choice.

Today, Sunny Hills has expanded to locations such as Taipei 101, Songshan Cultural and Creative Park, Minsheng Park, Taoyuan Airport Terminal 2, and Kaohsiung’s Pier-2 Art Center.

• Address: No. 2, Lane 1100, Bagua Road, Fengshan Village, Nantou City, Nantou County
• Opening Hours: 10:00 - 18:00

Recommended Pineapple Cake Shop: Siao Pan Bakery

Image source: Siao Pan Bakery official website

Located in an alley in Banqiao, Siao Pan Bakery transformed from a regular bakery into one of Taiwan’s most iconic pineapple cake shops, famous for its “Phoenix Cake.”

Unlike typical pineapple cakes, the “Phoenix Cake” filling combines pineapple with winter melon and salted egg yolk. The crust is carefully crafted to control moisture, making it melt in the mouth without sticking, with a delightful balance of tart and rich flavors—a unique twist on the traditional pineapple cake, ideal as a Taiwanese gift for foreigners.

• Address: No. 11-1, Lane 135, Zhongzheng Road, Banqiao District, New Taipei City (Main Store)
• Opening Hours: 08:00 - 20:00

taiwan souvenirs 3. Nougat

When it comes to popular Taiwanese souvenirs, nougat is a must-try treat.

Handcrafted with imported butter and milk powder, nougat has a rich, creamy texture in every bite. Added ingredients like almonds or cranberries provide a delightful variety of textures and flavors.

With health-conscious consumers in mind, many brands offer low-sugar or additive-free versions, often replacing traditional sugar with seaweed sugar for a healthier option. These versions are popular with those mindful of health, making nougat an ideal afternoon snack or Taiwanese gift for foreigners.

Be sure to enjoy it before the expiration date to avoid changes in texture or flavor due to moisture or staleness.

Recommended Nougat Shop: Sugar & Spice

Image source: Sugar & Spice official website

“Sugar & Spice” is a well-known name in Taiwanese nougat souvenirs, having been ranked among the “Top 10 Best Snacks Worldwide.” Their French-style nougat, made with carefully selected French unsalted butter and California almonds, is popular for its creamy texture and rich aroma, which appeals to people of all ages. The classic flavors include toffee, strawberry, and matcha, catering to different preferences.

Beyond nougat, Sugar & Spice’s “Baby Cookies” are also highly popular, with stylish packaging that makes them perfect for gifts. With multiple locations across Taiwan, buying from Sugar & Spice has never been easier.

• Address: No. 357, Section 3, Wenxin Road, Xitun District, Taichung (Flagship Store)
• Opening Hours: 10:00 - 22:00

Recommended Nougat Shop: Feng Dan Select Store

Image source: Feng Dan Select Store official website

Feng Dan Select Store is dedicated to using New Zealand butter, Japanese seaweed sugar, and offers preservative-free, artificial-color-free nougat. With a soft, melt-in-your-mouth texture, their nougat contains real almonds and mildly tart cranberries, making it a guilt-free treat for health-conscious individuals.

In addition to nougat, popular items include walnut cake and pine nut tea crisps, available in Taipei, Taichung, Tainan, and even Macau. Feng Dan Select Store also prioritizes environmentally friendly packaging, using eco-friendly gift boxes that make this souvenir perfect for environmentally conscious consumers.

• Address: No. 27, Section 2, Henan Road, Xitun District, Taichung (Main Store)
• Opening Hours: 09:00 - 18:00

taiwan souvenirs 4. Dried Fruits

Dried fruits are a popular snack choice for both locals and tourists in Taiwan.

With its unique climate, Taiwan produces a wide variety of seasonal fruits year-round. However, due to storage limitations and customs regulations in various countries, fresh fruits are often restricted. For travelers, dried fruits are an ideal alternative that preserves both the flavor and nutritional benefits of fresh fruit.

From sweet mangoes to tart pineapples and guava, almost any fruit can be transformed into convenient dried fruit, available all year. Some brands even emphasize additive-free and natural products, appealing to health-conscious consumers. It’s no surprise dried fruit has become one of Taiwan’s popular souvenirs.

When choosing dried fruits, look for reputable brands and carefully check ingredient labels and storage instructions to ensure quality and safety.

Dried fruits are available at souvenir shops in popular tourist areas and large supermarkets, although online shops with dedicated offerings provide a wider selection. Notable online options include “Chun Ri Shop” and “Chun Ge Hao Wu Dried Fruits Store.”

taiwan souvenirs 5. Sun Cake

Originating from Taichung, sun cakes are a well-known local pastry made from malt syrup and a flaky, layered crust. The dough, made by folding in lard, results in a pastry with multiple layers, while the filling of soft, sweet malt syrup pairs wonderfully with tea. Many shops offer healthier options by substituting lard with cream, adding a pleasant buttery aroma, making sun cakes especially popular with Japanese and Korean tourists.

Recommended Sun Cake Shop: Ru Yi Tang

Image source: Ru Yi Tang official website

Having won the Taiwan Sun Cake Championship five times, Ru Yi Tang’s bakers insist on hand-kneading their dough. With a unique 120-layer handmade pastry technique, their sun cakes are perfectly balanced between a chewy malt filling and a crispy crust. Their exclusive 65:35 crust-to-filling ratio highlights the dedication to their craft and reduced-sugar recipe for a healthier option.

The flagship store in Taichung’s Fengjia area attracts many international visitors. Ru Yi Tang also offers a variety of sun cakes with Taiwanese flavors, such as kumquat, Tieguanyin tea, rose, matcha, and honey, perfect for those seeking something beyond the classic flavor.

If visiting in person isn’t convenient, the shop offers an online ordering service, allowing international visitors to have their souvenirs shipped directly to their hotel in Taiwan.

• Address: No. 235, Hanxiang Road, Xitun District, Taichung (Flagship Store)
• Opening Hours: 08:00 - 22:00

Recommended Sun Cake Shop: Yi Fu Tang Sun Cake

Image source: Yi Fu Tang official website

A century-old shop, Yi Fu Tang is renowned for its sun cakes with pure malt syrup filling and flaky crust. The unique combination of crispy layers and soft malt filling offers a delightful bite, and Yi Fu Tang continually innovates with flavors such as Taiwanese bubble tea. Made with Yuchi Township red tea, milk powder, and honey, the bubble tea-flavored sun cake provides a unique twist on this traditional treat.

Though Yi Fu Tang’s stores are primarily in Taichung, it also offers online purchasing for those unable to visit the store.

• Address: No. 806, Section 2, Taiwan Boulevard, Xitun District, Taichung (Port Store)
• Opening Hours: 09:00 - 22:00

taiwan souvenirs 6. MIT Facial Masks

Image source: My Beauty Diary official website

Taiwanese facial masks are known for their affordable prices and effectiveness, making them highly popular. You can find them at major beauty&drug stores like Cosmed, Watsons, and Poya, with displays offering masks for whitening, anti-aging, and hydration, all at budget-friendly prices. These masks make ideal gifts for women, as they are compact and easy to carry, fitting conveniently into bags or suitcases.

For authentic MIT (Made in Taiwan) masks, consider brands like My Beauty Diary, Dr. Wu, and Annie’s Way. Their quality and affordability have made them some of the most sought-after Taiwanese souvenirs for international visitors.

taiwan souvenirs 7. Snuggle Scented Sachets

Image source: Unilever official website

Many people know that fragrance is essential for Korean women, from home to personal scent routines. When choosing gifts in Taiwan, they often seek out clothing sachets like “Snuggle Scented Sachets.”

These sachets come in various scents, providing odor neutralization and lasting up to eight weeks. Their cute teddy bear design and high cost-effectiveness make them ideal for both personal use and gifting. “Snuggle Scented Sachets” have not only sparked interest on Korea’s biggest portal site, NAVER, but also landed a spot on many Korean visitors’ must-buy souvenir lists from Taiwan.

It’s recommended to choose sachets based on preferred scents, as they are widely available in supermarkets and beauty&drug stores such as Carrefour, Poya, and Watsons across Taiwan.

taiwan souvenirs 8. Eco-Friendly Drink Carriers and “Jia Zhi” Bags

Image source: Qingda Hardware official website

Years ago, Taiwan started plastic reduction policies that require shoppers to bring their own bags or purchase them for a fee. As a result, eco-friendly drink carriers and shopping bags have become widely used.

Nicknamed “Taiwan LV,” the “Jia Zhi” bag is a red, blue, and green striped bag made from durable nylon mesh. In Japan, it’s called the “fisherman’s bag,” and in Korea, it’s known as “Taiwan’s traditional bag.” In Taiwan, it’s affectionately referred to as the “grandma bag” due to its common use by older generations. Despite its humble look, the “Jia Zhi” bag is highly practical and reusable, great for grocery shopping or carrying heavy items.

The bag became trendy in 2017 when it was featured as the main visual for Taiwan’s National Day, representing cultural diversity. Now, you can find “Jia Zhi” bags not only in traditional hardware stores but also in cultural markets and fashion brand displays, especially popular among Japanese, Korean, and environmentally-conscious tourists. They’re available as drink carriers, backpacks, and other accessories.

When buying, pay attention to the material and durability. They’re available at cultural markets and on brand websites, making it easy to pick up this piece of “Taiwan LV.”

taiwan souvenirs 9. Taiwan Beer and Kinmen Kaoliang

Image source: Taiwan Beer official website

If you’re looking for souvenirs for adults, “Taiwan Beer” and “Kinmen Kaoliang” are ideal choices.

Known for its refreshing taste, Taiwan Beer is available in various flavors, including classic and fruity blends unique to Taiwan. It’s a popular choice for tourists, easily found at supermarkets and convenience stores like FamilyMart and 7-11, with occasional promotional discounts.

“Kinmen Kaoliang Liquor,” on the other hand, is famous for its rich, intense flavor and aroma, made with Kinmen’s unique water source and brewing techniques. Available in 58% and 38% alcohol versions, it’s a top choice for those who appreciate strong liquor and has won multiple international awards, making it a notable diplomatic gift from Taiwan.

When purchasing alcohol as a souvenir, be mindful of its alcohol content, packaging, and customs regulations in the destination country to ensure a smooth travel experience.

taiwan souvenirs 10. Cream Puffs and Other Specialty Snacks

Image source: I-Mei official website

Aside from sightseeing and cuisine, Taiwan’s variety of specialty snacks is among the most popular souvenirs for foreign tourists. A favorite is “I-Mei Cream Puffs,” which have won over many international visitors with their crunchy exterior and variety of sweet fillings. Their convenient size and portability make them a top choice.

Korean tourists, in particular, are fond of cream puffs, as they are similar in texture to Korea’s popular “Home Run Ball” snack. Celebrities like IU, Jennie from BLACKPINK, and Sooyoung from Girls’ Generation are reportedly fans.

Besides “I-Mei Cream Puffs,” Taiwan offers numerous snacks that foreign tourists love:

Popular choices include “Science Noodles,” a crushed instant noodle snack with flavor packets, garlic-flavored “Pea Cracker,” classic “Kuai Kuai” in butter coconut or spiced flavors, and a recent hit, a savory snack that replicates the flavor of fried eggs. You’ll find these snacks at major supermarkets such as PX Mart and Carrefour or at convenience stores like FamilyMart and 7-11.

Tips for Choosing Taiwanese Souvenirs for Foreigners

Comply with Customs Regulations

1. Pineapple Cakes: The most popular Taiwanese souvenir.
2. Nougat: Lightweight and easy to carry.

Items That Represent Taiwan’s Unique Culture

1. Taiwanese Tea Set: Showcases the essence of Taiwan’s tea culture.
2. Indigenous Crafts: Such as woven bags or accessories, rich in cultural meaning.

Pay Attention to Packaging and Visual Design

1. Cultural and Creative Products: Items from the National Palace Museum or Taiwanese design brands with beautiful packaging.
2. Taiwan-Themed Souvenirs: Items from popular tourist spots across Taiwan.

Consider Expiration Date and Portability

1. Taiwanese Snacks: Such as cream puffs, which have a long shelf life and are easy to carry.
2. Small Craft Items: Such as tea pot keychains or magnets, which are light and portable.

When selecting souvenirs for international travel, be sure to follow both Taiwanese and your destination country’s customs regulations to avoid issues with carrying restricted or excess items.

Guide to Popular Taiwanese Souvenirs for Different Nationalities

Japanese Tourists

1. Taiwanese Tea
2. Pineapple Cakes
3. Nougat
4. Tea Eggs

Korean Tourists

1. Nougat Crackers
2. Daily Essentials: Such as toothpaste and Snuggle scented sachets.
3. Pineapple Cakes
4. Dried Fruits
5. Kaoliang Liquor and Whisky

Southeast Asian Tourists

1. Taiwanese Tea
2. Specialty Pastries
3. Traditional Snacks: Various Taiwanese specialties
4. Beverages: Such as 3:15 milk tea bags and Taiwan Beer
5. Dried Fruits

European and American Tourists

1. Taiwanese Tea
2. Eco-Friendly Products: Such as drink carriers and Jia Zhi bags
3. Creative Souvenirs: Taiwanese-themed design items
4. Taiwan Beer and Kaoliang Liquor
5. Keepsakes: Taiwan-themed postcards, mugs, etc.

Tourists from different regions may have varied preferences for Taiwanese souvenirs. When choosing a gift, consider the recipient’s background. If you’re unsure, classics like pineapple cakes, Taiwanese tea, and nougat are popular and safe choices.

Best Places to Buy Popular Taiwanese Souvenirs for Foreigners

Airport Duty-Free Shops

1. High Convenience: Buy before departure without extra time needed.
2. Comprehensive Selection: Offers a variety of well-known Taiwanese brands, with options to purchase all in one place.
3. Tax-Free Discounts: Duty-free prices make it more affordable than retail shops.
4. Guaranteed Quality: The airport carefully screens products to ensure freshness and quality.
5. Travel-Friendly Packaging: Some items are specially packaged for travel convenience.

Specialty Souvenir Shops

1. Unique Selection: Find more distinct or limited-edition items.
2. Professional Service: Staff are more knowledgeable about products and can offer tailored advice.
3. Cultural Experience: Visiting specialty shops offers a chance to experience Taiwan’s culture.
4. Customizable Options: Some stores offer personalized packaging or gift box services.

Major Supermarkets and Department Stores

1. Affordable Prices: Supermarket prices are often more budget-friendly.
2. Wide Selection: Meet various needs in one shopping trip.
3. High Convenience: Stores are easy to find in many locations.
4. Reliable Quality: Well-known chains and department stores offer quality assurance.

FAQ About Taiwan Souvenirs on dcard and ptt

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